CPA Marketing Full Guide for Beginners

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CPA Marketing Beginners Guide
The concept of digital marketing is changing as day passes. The marketing strategy that once used to be in vogue has now become outdated. Under such circumstances, it is crucial for us to have clarity on online marketing strategy, as it’s the information era.
If making a consistent income through online marketing is your goal then make sure to choose the right platform. And one such platform is CPA marketing.
CPA stands for Click per Acquisition or Cost per Action. It’s considered one of the best monetization strategies.
If you are person who are looking to make $5-$100 a day than trust me guys CPA is the thing for you. If you will read today’s free CPA marketing guide and implement it exactly then you will be making for sure.

What is CPA(Cost Per Action):

The term CPA stands for Cost Per Action. Pay Per Lead is one of the most popular terms in CPA, in short PPL. CPA marketing is quite easier than selling products. Main idea behind CPA affiliate marketing is getting particular action from your traffic. This action can be Email Submit, ZIP Submit,PIN Submit, Downloads Apps, Free Registration,Credit Card Submit and even getting a sale.

People are more likely to get free products rather than spending their earned money. Thus driving your traffic to a particular task can lead you to money. Generally, you can make $0.50 – $25 per CPA offer. However, there also some high end CPA offers that pay $750 or even more for a particular action by your traffic.

Types of CPA Offers and Payout Rates:

When you start looking on CPA network you can see that there are many kind of CPA and CPL offer. What first we need to understand that all kind of offer. Ill tell you all kind offer which you can encounter when you are in CPA network.
In every offer you will find a unique promotion link by which you can promote offer right .. but understand this important point that the link is specific to you only no one else in the will have access to that link. When you will send any visitor to that offer by using your unique  link then CPA network is gonna know that you send the visitor and if your visitor performed desired action like – Email Submit, ZIP Submit,PIN Submit, Downloads Apps, Free Registration,Credit Card Submit any thing then you are gonna get the commission. So your link is known affiliate link.
Now lets talk about the types of different s offer on which you may work on –

  1. Email Submit Offer – Email submit offer is the very basic kind of CPA offer here you have to send the visitor on the offer landing page. once the visitor enter his email address then you will get commission for that email submit action.Generally the payouts on an email submit offer is between $0.50 and $2.00+
  2. Zip Submit offer –  Zip submit offer is very similar to email submit offer . Just one more field added on the landing page. Here visitor have to insert their ZIP code and that all you will make commission for that.the payout for zip submit offer is low and can be anywhere in between $0.50 to $2.00.
  3. Free Trials CPA Offers – This is very popular CPA offer because it always has a high pay out. In free trial offers user have to use advertiser software or services for specified time or period. Visitor have to enter their Name,Email ,mailing address,zip code,phone number,PIN and their credit card information. This is very hard to filled up and that’s why payout is high with the average range from $20 – $60 per lead.

Important Terms you need to Know before start CPA Marketing:

  • ✔️ Advertiser and Publisher: Advertisers are the people who pay CPA networks to get conversion of their offers. On the other hand, Publishers are the people like you and me who are promoting the offers of CPA network to make money.
  • ✔️ EPC(Earn Per Click): -Full form of EPC is Earning Per Click. It does not mean that you will get money to bring only clicks to your offers. It means, in average publishers earned the given EPC rate from every click. For example: If a CPA offer of $2.00 got 1000 clicks from 25 different publishers and among them 100 clicks converted into leads. So, it’s EPC will be ($2.00*100)/1000 = $0.2.
  • ✔️ Payout/CPA rate: -This is the money rate which you will be paid for getting every single lead/action for that particular CPA offer. So, have a look of Payout/CPA rate before selecting your offer.Generally, Payout Range between $0.50 – $25 per CPA offer
  • ✔️ Conversion Rates: This is an important indication about which offer to choose before you start your promotional activities. CPA offers with high conversion rate are always preferable. For example: Think about the previous example where the offer got 1000 clicks and 100 leads/actions. Here is the conversion rate of that offer (100/1000)*100% = 10%. that means Network Conversion Rates 10%.
  • ✔️ Country code: Almost 95% of CPA offers are targeted by country. Therefore, you must be careful about choosing the offer. If you promote US offers to the Australian people you will not get any payment. Some CPA networks categorized their offers based on county and some mention the county code (US, DE(Germany), AU, BR etc) along with the offers.
  • ✔️ Incentive and non-Incentive: Here is another important and most probably less known term of CPA network.Incentive offer means that the affiliates can give the rewards to the people who are interested in completing CPA offers in specific niche. These rewards include Gift Card,Coupons, cash or real gift etc. But not all CPA offers allow incentive traffic.
  • ✔️ Offer type: CPA networks included offers of various types such as Pin submit, Email submit, Downloads, Survey, Installs, Mobile, Purchase etc.

How to Choose Best CPA offers and Trusted CPA Networks:

Now most important part in CPA is choosing the best offers and Trusted Networks.
OfferVault is a search engine that scouts over 60+ networks to provide you with affiliates and Cost Per Action (CPA) offers.Whatever your niche is, just typing in the relevant keyword(s) will provide you with countless products you can promote.
OfferVault shows you different types of offers from the best affiliate networks. This makes it great for both newbie and experienced affiliate marketers.
I always use  to Choose best cpa offers. - another CPA Network reviews Network.
Affpaying is base on real affiliates. They leave their opinionated views about the networks they have had experience with and provide ratings in five important areas of a CPA affiliate network

How to promote CPA offers (Free Method):

There are literally 100+ ways to promote CPA offers in order to make profit. I can’t write about all those 100+ promoting ways in this single article. Here I will list some methods name which can be used to promote CPA offers. In the future I will write detail article on each CPA offer promoting strategies so that you can also start making enough money from CPA marketing. Here goes some CPA offer promoting strategies:
  • ✔️ Sharing on relevant groups and communities in various social networks like Facebook, Google+, LinkedIn,Twitter,Reddit etc. 
  • ✔️ Create converting videos and get leads via video marketing on various platforms such as Youtube, Dailymotion, Vimeo etc. If you are not inserted to create video, no problems, you can use YouTube Creative Commons Videos legally. search Relevant topic on YouTube Filtering by CC(Creative Commons), you will find thousands of videos. in this case you need to create your own Landing Page because YouTube don't like CPA links.
  • ✔️ Start blog on Blogger or WordPress. Create high quality content and publish on your blog.  then share your content on various forum ,Community like Quora,reddit,facebook group,pinterest board etc... Quora is one of the best place to get  high quality targeted traffic. 
  • ✔️ You can also build Email list to get high quality leads. to collect email from your Landing Page or Blog you need to create a email subscription form. In this case I recommend Sendinblue because of its high quality service and affordability. it's also offer a free plan which allow you to send upto 9000 emails/month. up to 300 emails/day.
  • ✔️ Running PPC campaigns will also end up with big profit from CPA offers. in this case I recommended Bing Ads . since competition is lower on Bing, it's easier to get the traffic you need at a low cost, resulting in better ROI. the average CPC is 33.5% cheaper on Bing when compared to Google. Note: You must have a Landing Page to Advertise on Bing Ads,Adwords etc.
i hope guys you enjoyed this article. if need any help don't hesitate to comments and Don't forget to share with your friends..
Thank you.

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