Mailjet Review 2019- Cheap and Powerful Email Marketing Solutions for Small Business

Mailjet Review
Mailjet is an email marketing service that offers businesses an easy way to send out newsletters and other mass emails to up to 900,000 customers. With an easy-to-use drag-and-drop system to design emails and data analytics available, any company, no matter the size, can use Mailjet to help reach and sell to more people.

Mailjet empowers businesses to build and develop relationships with their customers.
Mailjet is fastest growing ESP of the globe with Industry leading delivery rate. upto 6x cheaper than mailchimp.
  • ✔️ Email Builder – Send beautifully-designed emails with Mailjet’s drag-and-drop email builder. Pre-made email templates are also available.
  • ✔️ Forms – Customize your contact forms to suit your brand and audience, and grow your email list with popups.
  • ✔️ Customer Support : Support Ticket
  • ✔️ Unlimited Subscribers – Grow your email list with few restrictions as this service’s plans are based on the number of emails you send per month.
  • ✔️ Subscriber Management – Manage your subscribers with folders, lists and segmentation.
  • ✔️ SMS Messages – Reach your customers beyond email by allowing them to opt-in to receiving SMS messages from you.
  • ✔️ Automations – Optimize your campaigns by targeting subscribers based on their actions with marketing automations.
  • ✔️ A/B Testing: A/B testing your marketing optins is one of the best ways to boost subscribers.
  • ✔️ Transactional Emails and SMS – Send confirmation emails and notifications when a subscriber joins your list for the first time, when they purchase something from your store, when their order ships and more.
  • ✔️ Reports, Data & Analytics – Track and optimize your campaigns with reports and data on open rates, click-through rates, subscriber location, your subscribers’ most-used email platforms and more.
  • ✔️ Improved Deliverability – Ensure your emails reach your subscribers’ inboxes with real stats by using Mailjets’s shared and dedicated IP tools and options as well as their  integrated security tools.
  • ✔️ Integrations/Plugins – Mailjet integrates with WordPress, WooCommerce, OptinMonster,    Google Analytics, Shopify, Jimdo, Drupal and more.
  • ✔️ Dedicated IP
Let’s explore the features of Mailjet
✔️ A/B Testing:

A/B testing on Mailjet is easy. First, I set up the basics of my test like the name, language, and the contact list I wanted to send it to. Then, I set up the variable I wanted to test, such as the length of the subject line or image content. The simplest test has two versions and tests one variable. But Mailjet allows for up to 10 versions of one campaign. I used three.

After creating three subject lines for a campaign, I was able to set the percentage of my contact list that I wanted to receive each email, set the time to start it, and choose whether the winning email was automatically or manually set.
✔️ Segmentation:
Another feature is segmentation, also available with a premium account. This allows you to group your customers into separate lists based on certain variables like what time your most engaged customers open emails. There’s even data to tell you when certain customers are inactive so that you can send them re-engagement campaigns.

In the contacts section, all you do is click on Segmentation and then Create a Segment. Mailjet filters segments based on properties like “Name” or “Birthday,” or activity like when a person last opened an email. It can also filter your list by more than one property. So, I created a list of all contacts that live in New York and have opened an email from me in the last 14 days.

After setting conditions, you can click on Calculate to know the exact number of subscribers that match your qualifications. Then you can save the list.
✔️ Real-Time Collaboration:
Real-time collaboration on email design will save time for all premium users and everyone on your team. You can easily assign everyone roles (e.g., marketer, designer, or developer) and increase your team’s efficiency. You can add as many people as you want, and there’s no longer any need to wait for one person to finish his or her part of an email before working on yours. Email sections are blocked off as people work on them, and then you can instantly see the work your colleague has done.

✔️ Subscription Widget:

A nice feature available to everyone is the subscription widget. This allows people who opt-in to automatically be added to your email subscription list. There’s a double opt-in feature that both ensures your customer is interested in your offering and increases your GDPR compliance.

The process of creating a subscription widget with Mailjet is fast and easy. You can either set it as a pop-up or embed it. You can collect more than an email address with the subscription widget. Use it as an opportunity to collect information like the name and address of your customer.

👍🏻 Ease of Use:

Mailjet’s sign-up step is fast an easy. The designing process is simple, too.

I was happy to see that Mailjet uses a drag-and-drop system for editing. I like that the editing screen is clean and clear, not cluttered. All of the elements available to add are labeled in a separate toolbar from the design screen, making it really easy to work.

I chose a basic newsletter template and was able to personalize a campaign simply by clicking on the pre-placed element blocks and adding the specific content I wanted. Double-clicking an element produces specific menus.

Clicking an image block, for example, leads to a screen where you can crop, resize, or change an image’s orientation.

✔️ Pros:

  • Save sections of the email that you’ll use often
  • Design an A/B test in the main editor quickly
  • Save templates and sections you build to use later
  • Code HTML from scratch or upload a file
✔️ Cons:
  • Content protection to keep brand information confidential is paid only
  • Content selection could be specific to a few more industries
  • Customer service is difficult to contact in a timely manner
✔️ Support:

Mailjet has an extensive collection of written resources, including:

  • An FAQ section
  • A blog with email marketing campaign tips and tricks, coding advice, and more
  • A resources library with guides, research reports, and success stories
  • A section for developers with resources and guides
  • GDPR (General Data Protection Regulation) resources
To contact a support agent, you can submit a ticket request. The process is fairly straightforward, and I liked that I was given a dropdown of 14 subject categories:

Then I was asked to assign my ticket a priority level of either normal, urgent, or critical. I selected “normal,” and more than three days later, I have still not heard back.

While I appreciate the fact that the ticket request form gives me an option to provide my phone number and mark a request as critical, I’d prefer to be able to immediately speak with someone, especially if I were faced with a potentially dire problem. That said, I wish Mailjet published a support number somewhere in their website, or at least offered live chat support, as many other email marketing service providers do.

✔️ Pricing:

Mailjet offers monthly or annual plans. The price of your subscription depends on the volume of emails you plan to send per month.

The free tier is only for businesses that plan to send 6,000 or fewer emails per month. Some of the features included in this plan are:
  • Unlimited contact storage
  • An advanced email editor
  • Advanced statistics options
  • A sending limit of 200 emails per day
The free plan might be enticing, but if your email list has more than a couple hundred contacts, that plan will not be a viable option.

The next plan up, Basic, includes all the features of the free plan but with no ads, no daily sending limit, and added support. It’s a good option if your business only needs to design and send out email campaigns.

For access to some of the features that will contribute to your business’s growth, you’ll need the Premium plan, which unlocks access to A/B testing, segmentation, multi-user collaboration, and the other advanced features. I recommend this plan for established small businesses with a solid subscriber base looking to improve the quality of their marketing campaigns and gather insight into their subscribers. If you have the budget, it’s a great place to start no matter what you sell.

The highest paid plan is the Enterprise plan, which is designed for larger companies and high-volume senders. It features a more “robust infrastructure,” access to deliverability and migration experts, advanced role management tools, and more. You need to Contact Mailjet and request a quote if this plan interests you, but I recommend that you start with the Premium plan first and move up only when you’re sure it’s not meeting your needs.

✔️ Summary:

Mailjet is a useful tool for marketers who want to reach their customers by text in addition to email. It also offers order confirmation and other transactional emails and texts. This, of course, is essential if you have an e-commerce site. In addition, the beta marketing automation is a great feature. Furthermore, automation is not available as part of most email marketing services. Above all, i hope you enjoyed my Mailjet review.

Don’t have an email marketing solution yet? Send 6000 Emails per month with 30K Contacts. Try Mailjet for Free (No Credit Card is Required) Happy Email Marketing.


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