7 best Email Marketing Tools for Transactional Emails

7 Best Transactional Email Services : Sendinblue vs Mailchimp
Transactional emails are an essential part of every email marketer’s arsenal. These are the type of emails that get triggered by a certain action made by the user such as account creation, password reset, notifications for profile activity, etc. Transactional emails are usually expected and this is why they generate high open rates.

Nowadays, there are a lot of transactional email service providers that can handle the sending and delivery of such emails in a timely manner. These services should have automated email response tools,  the ability to customize emails, administration tools for tracking and other services. Here is our selection of 7 best reliable transactional email service providers.

1. Sendinblue

With over 30 million emails sent daily and 50k companies using SendInBlue including BMW, Michelin, Spiegel and others, this platform is one of the most popular transaction email service providers. It covers:
  • Marketing Automation, CRM, SMS Marketing and More..
  • A powerful API to send, receive and track emails and SMS.
  • Email and sms personalizations.
  • 100% Inbox Delivery.
  • Track the status of all emails you send.
  • A dedicated IP to improve your sender reputation.
  • Different plans according to your needs, including a free plan.
  • Email template gallery and drag’n’drop editor.
  • Lifetime free Plan: Send 9000 emails/month
SendInBlue enable you to send up to 9,000 emails/month free of charge (for as long as you like), making it a good platform for startups to start on.

While they don’t have the strong brand/reputation of SendGrid or Mandrill, they seem to tick a lot of the boxes when it comes to deliverability, good reporting, fair pricing, and a good overall product.

They offer a free dedicated IP address for any customers sending more than 350,000 emails per month.

2. Mailjet

Built for both developers and marketers, this service makes it easy to send customized and personalized transactional emails at jet-speed. Besides being a transactional email service provider, Mailjet also offers email marketing, email automation, zone for developers and other services. Here are some of the features you get:
  • Email Builder – Send beautifully-designed emails with Mailjet’s drag-and-drop email builder. Pre-made email templates are also available.
  • Automations – Optimize your campaigns by targeting subscribers based on their actions with marketing automations.
  • A/B Testing: A/B testing your marketing optins is one of the best ways to boost subscribers.
  • Transactional Emails and SMS – Send confirmation emails and notifications when a subscriber joins your list for the first time, when they purchase something from your store, when their order ships and more.
  • Reports, Data & Analytics – Track and optimize your campaigns with reports and data on open rates, click-through rates, subscriber location, your subscribers’ most-used email platforms and more.
  • Lifetime free plan.
Read: Mailjet Review - A cheap and powerful email marketing solution


3. SendGrid


Used by famous brands such as Spotify, airbnb, Uber and more, SendGrid is known for its very high deliverability. More than 30 billion emails per month get sent via the platform. SendGrid is a service for both transactional emails and email marketing campaigns. Here is what else you get:

  • Email marketing and Marketing Automation
  • Drag and Drop email designer. no coding skill is required
  • analytical tools to follow the important metrics such as opens, clicks, bounces.
  • 30 days free trials

4. Amazon SES (SES = Simple Email Service) 


When competing on price, it’s hard to beat Amazon. At $0.10 per thousand emails, Amazon SES is extremely cost effective and scalable. However, the AmazonSES interface is messy to say the least, and playing around with their API can be a real headache. There are a few workarounds that will enable you to get the low cost of Amazon SES without the poor interface. One way is to use a tool like Sendy, which is a self-hosted interface that uses the Amazon SES API to send your emails.
Whether or not this is the best option depends on your budget, coding ability, and patience. While it’s the cheapest option by far, Amazon fall short on their service, features, and support. You can’t use dedicated IP addresses, you are only able to send emails from verified addresses, and the analytics are extremely limited. Consider Amazon SES the bare bones option – if all you need is to get emails into inboxes, and nothing else, this is probably the best way to go.

5. Mandrill by MailChimp

Mandrill is a transactional email service offered by MailChimp as a paid add-on. This means you need to have a paid MailChimp account to use it. Mandrill is one of the most popular transactional email services known for speed and reliability. Unfortunately, there is no longer a free plan. Here are the features you get:

  • Servers all over the world. This significantly increases the speed messages get sent.
  • Support of multiple domains per account for no additional charge.
  • Groups of dedicated IPs called pools. You choose from which group Mandrill should send from.
  • Track spam with automatic feedback loops.
  • Smooth transition to a new IP.


6. Mailgun:


Mailgun transactional email service provider offers a cloud-based email service that is mainly purposed for developers. With an easy to use control panel, simple pricing and volume discounts, MailGun is an attractive option especially for coders. It is used by famous brands such as Github, heroku, Uservoice and others. Here are the key factors:
  • You get 10,000 messages and 100 validations for free every month.
  • The software automatically delivers your emails at the best time.
  • Each domain is a separate sub-account.
  • Account logs are kept for 30 days.
  • Email personalization via recipient variables.

7. Pepipost

Pepipost is a service for transactional emails that provides two options for sending emails – SMTP relay and Web API. The provider doesn’t store your emails and uses email protocols like SSL & TLS encryption to protect your data.  You can integrate the provider with the apps and platforms you already use. Here is what else you get:
  • Send up 30,000 /month for free
  • You get cashback on all emails opened.
  • Live reports of when and how the APIs deliver your emails.
  • 24/7 live chat support.
  • Real-time notifications.

    Summary:
    All of these transactional email service providers are reliable and used by big companies and brands. It’s up to you to choose which one of these will fit your needs the best. Do you have any other reliable transactional email service providers in mind that you’d like to mention in the Comments’ section below?
    thank you for reading!
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