ConvertKit Review - Easy Email Automation For Bloggers

ConvertKit is a cloud-based email marketing automation and lead generation solution designed for the needs of professional course creators, YouTubers, podcasters, bloggers and other business owners who create and share online content. The platform helps you to increase your email subscriber list and automate email marketing with drag-n-drop email sequences, workflow automation rules, landing page templates, custom opt-in forms, and more.
ConvertKit Review - Features:
  • Email Marketing - Beautiful email marketing is only the beginning. Send newsletters and messages targeted to each contact’s interests. Make every campaign you send feel personal.
  • Marketing Automation - Make it easy to run your marketing. Set up a welcome series with email automation, segment your contacts, or use simple workflows to automate the marketing no one has time for.
  • Forms - Create custom forms to collect emails, get more customers, and start your automations.
  • Reporting - Keep track of your growth with a quick look at your homepage dashboard that displays subscriber data and opt-in conversions.
  • Drag and Drop Editor - Send beautifully-designed emails with ConvertKit’s drag-and-drop email builder. Pre-made email templates are also available.
  • Subscribers - ConvertKit is subscriber-centric. That means you can easily organize your subscribers from one list with tags and segments.
  • Landing Page - Create top-notch web pages for opt-in, thank you, sales, and more in less than ten minutes without touching a single line of code.
  • Integrations - Convertkit integrates with Wordpress, Stripe, FaceBook, Zapier, SquareSpace, WooCommerce,  and Much more
  • Support - 100+ articles to get the information you need when you need it. contact Support and Workshop
Let’s explore the features of Convertkit: 

1. Marketing Automation :

ConvertKit comes with a very powerful visual automation builder. It ’s great to build automation workflows and feels so fluid.

First, you need to select a trigger for the automation to start working. You can have multiple triggers for an automation workflow.
After the trigger is selected, you can start building your automation sequence

For example, if you need to deliver a single ebook or a course for the people who subscribed to a form, you can do it by selecting the form as a trigger and start creating your email automation.
The email composer that pops right in the side is very handy when creating very long autoresponder sequence.

In other popular autoresponder tools, you need to switch back and forth the webpages to compose emails at each stage of the funnel. This approach seems so fluid and seamless.
There’s a separate section inside the “Automations” called automation rules that lets you maintain a list of rules.

It’s a straightforward interface for you to list, modify or add the various automation rules you’ve set up throughout the app. This comes really handy to view all the scattered rules you created while dealing with campaigns.

2. Segmentation and Tagging:

In order to remain organized when there are lots of subscribers in your lists, there are mainly three methods:
  • Forms
  • Segments
  • Tags
Forms will most of the times be the name of the offer/form from which you got your email subscribers on the first hand. Did they sign up from a specific lead magnet? Then name that form as “My lead magnet”.

Segments are the broad categorization of your subscribers. One segment can have subscribers from multiple forms. It’s similar to WordPress categories.
If you cover course creation and marketing in your blog – you can consider having two segments – marketing and course creation. You can edit or add the parameters to these segments at any time.

Tags: These are the labels you apply for your subscribers when they take certain action – registering for a webinar or purchasing a course.
The tagging feature offered by ConvertKit is extremely powerful in sending hyper-targeted email newsletters and broadcasts. Many of the popular email marketing softwares still lack this functionality.

3. A/B Testing:

With ConvertKit it’s possible for you to conduct A/B split testing of the subject lines and test which one performs better.
Every time you create a new broadcast, you can click on the A/B icon present next to the subject line field.
Here you need to just enter the two variations of the subject lines to test which one gets the more open rate.

4. Form and Landing Page:

With ConvertKit you can build landing pages and also lead capture forms to embed on your site.

To get started with this, you need to head over to the “Forms” section of your ConvertKit account.
Here you need to select whether you need to create a form or a landing page.

5. Track and Reporting:

As you’ve noticed in the first section, ConvertKit also displays the subscriber growth information in the “Subscribers” section of the app.

ConvertKit does a great job of tracking the open rates and reporting the key performance metrics in the reporting section.
You can go to the individual forms and click on the reports link to display the conversion data of that report.

Here are some of the data and metrics ConvertKit displays:
  • Visitors
  • Conversions
  • Conversion rate
  • Top referrers
Others based on integrations
The reporting for broadcast is also available for you.
It includes key performance metrics like recipients, open rate, click rate, top links clicked, and also the number of unsubscribes.

You can also notice that there’s a button that says “resend to unopens” that enables you to resend the campaign editing the original email to those people who have not opened your original email.

ConvertKit Review - Price and Plan:

ConvertKit has packages that are priced according to list size. Prices range from $29 to $3,999 per month. For example, users with up to 1,000 subscribers will pay $29 monthly.

ConvertKit has different packages based on list size. Here's a breakdown:
  • 14 Day Free Trial (No credit card is required)
  • 0 - 1,000 subscribers: $29/month
  • 1,000 - 3,000 subscribers: $49/month
  • 3,000 - 5,000 subscribers: $79/month

Summary:

ConvertKit is created especially taking bloggers, content creators, vloggers, and course creators in mind. Creators like Pat Flynn, Joanna Penn, and Ramit Sethi make it a point to use ConvertKit in their business.

If you are someone who wants to have a very easy to use and yet very versatile email marketing solution, give ConvertKit a try. Their app interface is simply fluid without any glitches whatsoever.

Don't have an Convertkit Account? Try ConvertKit 14 day Free Trial(no credit card is required)


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