ActiveCampaign Review-Powerful marketing automation tools, Sales and CRM Pricing,Pros and Cons -2019

ActiveCampaign Review-Powerful marketing automation tools, Sales and CRM Pricing,Pros and Cons -2019
ActiveCampaign Review
ActiveCampaign combines the power of email marketing, marketing automation, and sales/CRM automation. You'll be able to create powerful automated marketing and sales processes that adapt to create happier, more loyal customers. Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers. Automate your marketing using personal and behavioral data about your contacts. 

ActiveCampaign’s email marketing and marketing automation applications include drag-and-drop email design, lead capture forms, social integration and tracking, lead segmentation, website tracking and email campaign reporting. While ActiveCampaign integrates with several leading third-party CRM solutions, it also offers its own sales force automation (SFA) features, including contact management, drag-and-drop deal tracking, pipeline management and lead scoring.



ActiveCampaign offers free customer service, including live chat and phone support, a self-help knowledge base and complementary data migration from other programs. It also offers one-on-one consulting, expedited support and free custom design services for enterprise customers.
Pricing starts at $9/month billed annually.

✔️ ActiveCampaign Review - Features:

  • Email Marketing: Beautiful email marketing is only the beginning. Send newsletters and messages targeted to each contact’s interests. Make every campaign you send feel personal. Popular Features: Email Marketing, Segmentation, Dynamic Content, Messaging
  • Marketing Automation: Make it easy to run your marketing. Set up a welcome series with email automation, segment your contacts, or use simple workflows to automate the marketing no one has time for. Popular Features: Automation, Segmentation, Contact Management, Email Marketing
  • Sales/CRM: A CRM(Customer relationship management) with email and sales automation keeps all your customer data organized in one platform. Manage your pipelines, update deals, and always follow up at the perfect moment. Popular Features: CRM, Lead Scoring, Win Probability, Automation
  • Website Messaging: Make meaningful connections with your customers. Answer questions, recommend products, offer sales, or ask for feedback at the exact moment they’re most engaged. Popular Features: Site Messaging, Engagement Tracking, SMS, Segmentation
  • Drag and Drop Editor: Send beautifully-designed emails with ActiveCampaign’s drag-and-drop email builder. Pre-made email templates are also available.
  • Languages: Their website is available in English and Portuguese. You can change your user profile in one of more than 15 languages (including Spanish, French, German, Italian, Russian etc.). Support is only available in English though.
  • Advanced Reporting: Find out what's working and what's not. Dig into your data to find opportunities to grow.
  • Integrated Forms: Create custom forms to collect emails, get more customers, and start your automations.
  • Site Tracking: See what people do on your website. Use that info to turn them into customers.
  • Gmail Extension: Work out of your Gmail account and manage your contacts from anywhere online.
  • Email Segmentation: Group your contacts by location, age, and almost any behavior with advanced segmentation tools.
  • Automation Goals: Measure your marketing by creating customizable, automated goals.
  • iOS CRM App: Access your contacts, send emails, check tasks, and update deals on the go.
  • Apps and Integrations: ActiveCampaign integrates with With over 250 apps. ecommerce, CRM,Paypal, social and CMS (Shopify, Magento, Salesforce, Facebook, WordPress etc) and Much more
  • A/B or Split Testing: Split testing your emails is as simple as sending an email campaign. A/B testing your marketing optins is one of the best ways to boost subscribers.
Let’s explore the features of ActiveCampaign: 
Email campaigns are one-time messages sent to a list of contacts to offer promotions, notify customers about product updates, and to stay in touch with your contacts. Campaigns are easy to set up, and there are several campaign types to choose from, including standard one-off emails, autoresponders, and date-based email campaigns.
2. Marketing Automation: 
Email automation saves time and increases output by streamlining your sales and marketing efforts. Once set up, automations can run when triggered by specific actions, helping you to target potential customers at various levels of granularity. For example, if a user makes their first purchase on your website, you can send them different messages or offers compared to a loyal customer who frequently purchases from your site.

ActiveCampaign has some very impressive marketing automation features that allow you to build complex workflows from scratch. Similar to GetResponse, the software utilizes a visual workflow builder that makes creating advanced automation simple.

If you’re building automation workflows from scratch, you'll have to select various triggers that will set off your automation. The automation wizard includes various trigger types that you can include, and it also comes with descriptions of each trigger, so you'll know exactly what they do.

Once you've selected a trigger, there are a variety of different actions that you can include to build out your automation workflow such as subscribing to a list, waiting for a period of time before sending your email, or using conditional logic to create a branch.
Contacts that enter an automation can also be segmented using a combination of over 60 conditions, providing even more opportunities to create highly targeted automations across your lists. As an example, you can trigger a drip email sequence based on whether a subscriber opened an email AND clicked on a link OR didn’t engage with an email. A wide range of combinations makes ActiveCampaign an extremely powerful automation tool.

3. List Management:

ActiveCampaign uses both lists and tags to segment and manage contacts. This provides you with several different options to help maintain your lists. As an example, you can have one list that uses multiple tags or a variety of different lists that utilize a few important tags.

All contacts in your account are managed from a central dashboard. From here, you can use filters to find contacts and apply various actions. Contacts can then be added manually, imported from a file, or added by integrating with a range of third-party software.
4. ActiveCampaign Review- Reporting:
Reports are a crucial element to the success of your email marketing. Without analyzing important metrics you won’t be able to see what’s working, and what isn’t. ActiveCampaign provides reporting functionality for Campaigns, Automations, Goals, Contacts, and Deals.

Clicking on the Campaigns Reports section, you'll see a quick snapshot of all campaigns and the opens/clicks. However, to really utilize the reporting functionality, you'll need to select an individual campaign to view additional information, which enables you to segment metrics by location, social shares/mentions, email client, unsubscribes, and bounces. A dashboard shows an overview of engagement, open trends (as a graph), and an activity stream.



One useful feature is the ability to resend your campaign to subscribers that didn’t open your original email, or to new contacts that have joined your list at a later date.
5. ActiveCampaign Review - Integrations:
ActiveCampaign integrates with a library of over 150 different apps. While not as extensive as MailChimp, all popular integrations are covered including WordPress, Shopify, PayPal, and Facebook. Unless you have an obscure setup, ActiveCampaign’s range of integrations are likely to satisfy your needs.
6. Sales /CRM: 
The recent addition of ActiveCampaign's CRM can help you automate the sales process and move leads further along your pipeline to close more deals.


You can organize leads into various stages of your marketing pipeline (which is customizable). For example, your pipeline may be called "Company Outreach", which includes the stages "To Contact", "In Contact", and "Follow-up". You can create as many pipelines as needed.

Leads can be created manually, although if you really want to maximize your output, you need to be using the automation functionality. Leads can be added, updated, moved, and prioritized in your CRM automatically based on a range of criteria. As an example, if a recipient clicks a specific link in your email, they can be added as a lead.


The CRM also includes a scoring component, which lets you assign a score for each lead. This is helpful in ensuring that you target the most important leads with the highest chances of converting, allowing you to deploy your resources accordingly.
7. Plan and Pricing:
ActiveCampaign offers 4 pricing plans. There are no setup fees and the prices given below are for 500 contacts.
  • Free Trials - 14 days free trials (No credit card is required)
  • Lite Plan - Start from $15/mo (monthly) or $9/mo (yearly). Features: Up to 3 Users, Unlimited Sending, Chat & Email Support, Email Marketing, Marketing Automation, Send Newsletters
  • Plus Plan - Start from $70/mo (monthly) or $55/mo (yearly). Features: Includes everything from Lite Plan, plus: Up to 25 Users, Unlimited Sending, Contact & Lead Scoring, CRM w/ Sales Automation, Custom Branding, Custom Domain, Custom User Permissions, Deep Data Integrations, One on One Training, SMS Marketing
  • Professional Plan - Start from $159/mo (monthly) or $129/mo (yearly) .Features: Includes everything from Plus Plan, plus: Up to 50 Users, Unlimited Sending, Attribution, Site Messaging
  • Enterprise Plan – Start from $279/mo (monthly) or $229/mo (yearly). Features: Includes everything from Professional Plan, plus: Unlimited Users, Unlimited Sending, Uptime SLA, Phone Support, In-depth Onboarding, Free Social Data, Free Design Services, Dedicated Account Rep, Custom Mailserver Domain
Conclusion:
ActiveCampaign offers a lot of functionality. Email marketing, automation, and chat/email support are all included in the Lite plan at $9/month for up to 500 subscribers (paid yearly). However, with a growing subscriber list, and to access the built-in CRM, contact/lead scoring, and deep data integrations, you will need to upgrade to a higher plan. It’s also missing the ability to create landing pages, which means you will need to pay for additional software if you want to incorporate landing pages in your marketing strategy.

One good thing about them is that they will help you migrate to their tool for free on any plan. 


So ActiveCampaign is a pretty expensive tool but feel free to try it for 14 days(No credit card required). 
Please Share with our friends.
Happy Email Marketing.
Reactions

Post a Comment

0 Comments