GetResponse Review - A Perfect Email Marketing tool for Small Business 2019

GetResponse is an easy, user-friendly and Perfect program to create and manage your email marketing. All of its features, from creating top quality emails to tracking and reporting campaigns, are surprisingly simple to use and understand.

Often called the world’s easiest email marketing platform, GetResponse is used by more than 3,50,000 customers from 182 countries and the tool is available in 21 different languages. It was launched in 1997 by Simon Grabowski and provides top quality online marketing solutions to entrepreneurs to enable them to make their businesses grow.
GetResponse is one of the best overall services for your money. Many features that other email marketing services charge extra for are included in GetResponse’s monthly pricing.
GetResponse Features
GetResponse Features
GetResponse Features:
  • Email MarketingSend beautifully-designed, responsive emails. Increase your sales and subscriber engagement through comprehensive email marketing campaigns. 
  • Drag and Drop EditorSend beautifully-designed emails with Getresponse’s drag-and-drop email builder. Pre-made email templates are also available.
  • Marketing Automation: Optimize your campaigns by targeting subscribers based on their actions with marketing automations. Track subscriber behavior in real time and react to completed purchases, abandoned carts, and so much more.
  • Landing Pages: Create top-notch web pages for opt-in, thank you, sales, webinars, and more in less than ten minutes without touching a single line of code.
  • Webinars: Create top-notch web pages for opt-in, thank you, sales, webinars, and more in less than ten minutes without touching a single line of code.
  • Customer relationship management (CRM): Keep track of your contacts and pinpoint when to sell to them - at every stage of their subscriber journey. It’s all here - lead scoring, tags, statuses, and stages.
  • Ecommerce: With robust ecommerce platform integrations, built-in product recommendations to make upselling a breeze, abandoned cart reminders, and advanced ecommerce segmentation data, you’re equipped with a well-stocked ecommerce marketing arsenal.
  • Forms: Seamlessly grow your contact list with forms that match your brand – and appear on scroll, pop-up, exit, and more. Use the intuitive surveys to learn more about your new contacts, and fine-tune your marketing message.
  • A/B Testing: A/B Testing: A/B testing your marketing optins is one of the best ways to boost subscribers.
  • List Building and Management: Build and cultivate a healthy contact list with a suite of special tools, like  single opt-in imports, advanced search and filtering, list hygiene, and built-in integrations. Make use of custom fields, tags, and scoring to filter and segment your lists for laser-sharp targeting – and keep them from going stale.
  • Email Intelligence: reporting on time of day/day of week metrics, automated report delivery, statistics on autoresponder, social sharing, bounce rate and unsubscribes
  • Test, analyze, and optimize: In real time. Get a big picture view and drill down into opens, CTR, goals, mobile views and OS reports, subscriptions, and geolocation data. You can also split test and compare newsletters, landing pages and web forms – and make your next move based on rich data. 
  • Deliverability: Ensure your emails reach your subscribers’ inboxes with real stats by using GetResponse shared and dedicated IP tools and options as well as their  integrated security tools.
  • Language: Available up 24 languages
  • Integrations: Getresponse integrates with ecommerce, CRM, social and CMS (Shopify, Magento, Salesforce, Facebook, WordPress etc).
Let’s explore the features of GetResponse:

1. Email Design:

If you are specifically looking to send attractive emails, then this tool has the right options to offer you. Drag-and-drop/HTML code editor, 500+ pre-designed templates, 1,000 free iStock images, mobile previews, etc. are just for starters. Whether your graphic designer is a novice or comes with an experience of 10 years, he or she will have a blast creating your emails from scratch for you.
Getresponse Email Marketing
Email Design

Moreover, if your marketing team members design the templates themselves, then also they will have a great time creating and writing those emails. Either way, you win because your target audience is receiving stellar emails and who doesn’t want that? From sports and retail to travel and health, the tool offers a variety of templates to choose from. You just need to select the right style for your brand and you are good to go!

2. Advanced Segmentation:
Since no two customers are alike, the communication that goes out from every business has to be tailored to serve the right content to the right people. You can easily create multiple campaigns for multiple groups of people – all just to boost your engagement rate. You can use different images to display products or services that are relevant to that particular target audience.
You can tweak the content as per the segment and can engage those people by using different CTAs. If you can send emails demographically, you can do that too. GetResponse also gives you the option to generate unique promotional codes to boost conversions – because just sending emails and not receiving any response to them is not enough, right? Of course, it’s juvenile to think that doing just that will drive business growth and expansion. So yeah, thanks to “advanced segmentation”, you can easily target people from different segments and drive business growth at a faster speed. You can even address your subscribers by name and include contact details in your messages. The tool also offers real-time tracking analytics that will let you see when your clients receive, open, and click your messages and from where.

3. A/B Testing:

It’s a rather common feature in all email software, thanks to the increasing importance of personalization in marketing campaigns. In GetResponse, you can conduct split tests as they are integrated into the Settings. Creating such a campaign is quite simple and you can easily A/B test the email campaign with up to 50% of the subscribers just with the help of a handy slider.
Getresponse A/B Testing
A/B Testing

4. Automated Emails:
 Do you know how simple it is to create a drip email marketing campaign for your clients? No, you didn’t because you haven’t used GetResponse which makes this happen yet! But well, this feature is definitely a solid reason for why you should use it for your business. With this feature, you can create a flowchart of responses you want to email to your subscribers as per their response or behaviour towards “your” email. For instance, you can create a series of emails for a new subscriber: introduce yourself, send a blog post, send a free trial link, send another blog if he or she still doesn’t sign up, etc.

You can build hundreds of scenarios and actually keep a response ready for every action of your subscriber. This particularly comes in handy for eCommerce businesses who have to track and address potential buyers who have abandoned their carts.
5. Email Deliverability: One of the major issues that every email marketing software faces is the fear of getting blacklisted. After all, every business relies on the tool to send out messages, and if their clients don’t receive them in their inboxes but in the spam folder – then it looks bad on the business’ part. GetResponse understands this and has thus, has set up an anti-spam support team that monitors accounts and sends warnings whenever and wherever necessary.

6. Perfect timing email delivery: This is an important feature because getting buried under the pile of emails in your subscriber’s inbox is not your aim, and it shouldn’t be ever! So how does GetResponse help here? It offers a super cool feature that allows the tool to predict the optimal delivery hour of the day! Wow – this is a first, honestly speaking!
It basically selects a timing when the subscriber is most likely to read open your emails. The prediction is made using historical data or how he or she behaved with your email previously. This means your email will most likely land at the top of the subscriber’s inbox, thus boosting click-through rate.

7. Advanced analyticsWhat’s the point of sending emails when you can’t analyze any of the email marketing metrics? From open click rate and CTR to subscriber’s activity patterns and the device used to read your emails – GetResponse will share each and every detail with you. Do you know you can actually optimize your emails so that they match your target audience’s needs and preferences? You can even collate social data such as likes, shares, RTs, etc. to see how well your email content has fared. Basically, you have the option to accurately monitor a plethora of metrics depending upon the nature and aim of your email campaign. Oh, and there’s something called the Global View as well that lets you locate your subscribers across the globe.

8. Landing Page Design: Why stop at emails when you can also offer the option to build quality landing pages? That’s the mantra of GetResponse and it’s a brilliant option to explore! You can design a landing page of your own or design your own from scratch by choosing photos from a pool of 1,000 free iStock images. The tool offers a drag-and-drop option which makes it easy for an amateur professional to design a landing page. You can choose any GetResponse subdomain for free and access flexible publishing options. Just like your emails, you can split test your landing pages as well to see which ones are the best performing web designs.

This means you can start your own marketing campaign in a jiffy. Start a drip email campaign and analyze both digital platforms to calculate the performance of your campaign. Marketing a product has never been easier, thanks to GetResponse!

9. Webinars: Yes – you have read it right! GetResponse also offers the feature of creating and broadcasting your own webinars. Continuing from point #9, webinars are also an upcoming marketing tactic to engage with the audience on a much more personal platform.

Using GetResponse, you can customize your webinar URL, use advanced date-and-time picker and schedule accordingly, choose to keep the webinar private or open for all and ensure the webinar is secure with SSL-encrypted URLs.

GetResponse Pricing:

The primary reason for using GetResponse to build and grow your email list is because of its affordable pricing. You will get all the premium features like split testing, analytics tracking, time machine feature etc for just $15 (up to 1000 subscribers) whereas Aweber is charging $19 for the same. With this same parkage, you can send unlimited number of emails to your subscribers without any extra cost.

Here’s the price chart for different subscribers modes.
Getresponse Pricing
Getresponse Pricing
Getresponse Review: Pros:
  • Award-winning customer support is available via email and 24/7 live chat
  • Time Travel sends your email at the optimal local time to maximize open rate
  • Creating a newsletter is incredibly intuitive with Email Creator; advanced users have access to a full HTML editor
  • List Booster allows you to import email addresses 16 ways
  • Social sharing & analytics with Facebook, Twitter, Google+, LinkedIn and Pinterest
  • Integrates with 100+ apps/software, including PayPal, Google Analytics & more
  • Built-in statistics tracking service
  • 1,000+ free iStock photos
  • Free survey feature
  • QR code generator
GetResponse Review: Cons:
  • No phone support
  • Once you have uploaded images to their database, it might prove difficult to find the imported images to actually use them
  • Email design customization is limited compared to other services
  • Must pay extra for dedicated IP address
  • List segmentation is limited
  • No free plan

GetResponse is a comprehensive tool that can help any business organize and analyze marketing campaigns. And the best thing is you can do so many things at the same time – send emails, set up a landing page and schedule webinars. GetResponse is really worth it if your business is still rising among the ranks. It will really give you the much-needed boost. Just make sure you sign up for its 30-day trial(No Credit Card Required) to see what each feature has to offer you. What one business may like might not suit your requirements. So literally – spend as much time as possible on the tool to come up with an informed decision.

Now finding the right email marketing tool for your business can be challenging and you might want to explore the options available, like SendinBlue, Mailjet, MailerLite

Good Luck! Happy Email Marketing.

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