MailerLite Review: Best email marketing service price, pros and cons 2019

MailerLite is a cloud-based email marketing solution. Key features include campaign reporting, email automation, subscriber list management and result tracking.
The solution helps users to design email campaigns in the form of newsletters. A drag and drop editor enables users to design and create content by adding text, images, videos and social media links. Subscriber management features let users create and upload subscriber lists in CSV, TXT and Excel format. Users can store recipient contact information including email addresses, phone numbers, cities and countries.
MailerLite Email Marketing for Small Business
Users can track recipient activity, including the number of emails viewed and clicked, the number of unsubscribed recipients, spam complaints and bounce rates. MailerLite also helps users design workflows that can include custom email addresses, dates and times. The solution also helps users track workflow status on a periodic basis.

Monthly and annual subscriptions are available. Support is offered via email and 24/7 live chat. 

MailerLite Features:

  • Email Automation: Make it easy to run your marketing. Set up a welcome series with email automation, segment your contacts, or use simple workflows to automate the marketing no one has time for.
  • Drag-and-drop editor: Send beautifully-designed emails with MailerLite’s drag-and-drop email builder. Pre-made email templates are also available.
  • Segmentation: Segmentation divides your subscribers into smaller audiences based on a set of characteristics that will help you deliver more targeted emails. Segment by location, age, behavior or whatever is most relevant to you.
  • Ecommerce Campaign: Supercharge your ecommerce sales and build long-lasting relationships with your most valuable customers by connecting to MailerLite’s suite of ecommerce tools.
  • Newsletter Templates: Save time building email newsletters without the help of a designer. MailerLite's experienced team creates and curates a large gallery of templates to help you deliver the best-looking content that fits your unique needs.
  • Landing Pages: There is no need for coding or design skills. Generate more leads by creating custom landing pages. MailerLite's drag & drop landing page builder and library of templates make it easy to build professional landing pages for any occasion.
  • Pop-up Subscribe Forms: Convert your website visitors into newsletter subscribers with MailerLite's dynamic pop-up options. Choose from a variety of pop-ups and then customize your settings. Anyone can create beautiful email newsletter signup forms with just a few clicks.
  • Email List and Subscriber Management: MailerLite's intuitive email list and subscriber management interface makes it easy to add, filter and organize your subscribers. All of your segments, interest groups (tags) and subscriber details in one place.
  • Email A/B Split Testing: A/B testing in email marketing is a way to evaluate which of two emails will be more effective. Send two variations of your email to a sample group to see which email performs better.
  • RSS to Email: MailerLite's RSS to Email feature automatically inserts your new content into an email and sends it to your subscribers on a schedule that you control.
  • Dedicated IP: Take control of your sender reputation and email deliverability by owning a dedicated IP that is only associated with your website.
  • Email Newsletter Reports: Track your email campaign activity and subscriber engagement. MailerLite's reports include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.
  • Integrations: MailerLite integrates with Shopify, Wordpress, FaceBook, Zapier, SquareSpace, WooCommerce,  and Much more
Let’s explore the features of MailerLite: 

1. Free Account With Premium Features:

What brings the most excitement when we talk about email marketing is campaign automation. Most of the premium email services charge for giving you access to the autoresponders and funnel tagging system but mailerlite doesn’t.
With the free account on mailerlite, you can use the automation tool to send emails to up to 1000 subscribers on your list. you are given access to other features as well such as landing pages a subscribe form on Facebook pages, popup forms and embedded forms for your website.

Some features like click map analytics are highly interactive. use click maps to determine what relates to your audience.
2. Marketing Automation's: 
The mailerlite gives you access to their automation tools for free accounts as well. this includes autoresponders, RSS push emails and scheduling of prepared campaigns.
  • RSS Feed Automation – Much similar to other email marketing services, mailerlite supports RSS feed push mails. This campaign works on an automated basis and your emails are delivered to your subscribers whenever you publish a new post. You can set the frequency of how often an email should be sent to your subscribers.
  • Campaign trigger Autoresponders – The campaign trigger autoresponder feature one automation feature I use and recommend.these autoresponders start when there is an action or a sequence of actions occurs.We prepare campaigns overhand and set them to deliver once a user subscribes, purchases or do any kind of action.
This automation feature is extremely helpful for creating the sales funnel and works completely on autopilot. This way your new subscribers are kept engaged even when you don’t have enough time to write new emails and prepare new campaigns.
3. MailerLite Auto Resend :
Auto resend feature helps you to resend your previous campaigns to those readers who didn’t open or clicked through your emails.

While using this feature you can set the trigger rule to resend an email to the activities like

  • No clicks captured
  • No action (open and read)
You can also choose to include a personal message for these subscribers which will motivate them to stay connected with you. all of this will be done automatically once you set up the basic customization settings.
4. Drag and Drop Builder:
The mailerlite comes with a great drag and drop editor which helps you to make beautiful and high converting emails with ease.  You don’t need you know any HTML coding knowledge, however, if you ever want to play with HTML, you can always do so by switching the editor.
Inbuilt gallery allows you to choose images for your campaign without leaving the editor. You can also use the pre-made templates to curate your emails and give them a professional look. The mailerlite gives you a very easy to use image editor as well for personalizing your images and emails as well.

MailerLite Pricing and Plan:

Mailerlite has the most competitive prices in the industry. While MailChimp costs $40/month for basic plans, mailerlite charge you must $10/month. This plan gives you unlimited emails and every premium features as well. Each plan gets 24×7 friendly support assistance.

For marketers and bloggers who have a list bigger than 50,000 subscribers, make sure you contact the mailerlite team before choosing or changing your email marketing software because again their heavy duty plans cost very much lesser than most of their competitors.

You can choose to pay in USD as well as in British Pound.
MailerLite really shines in the areas of user experience and simplicity, and it has enough features for most small business needs. Of course, being cheaper than a lot of other tools means that there are some drawbacks: The automations are a little thin, for example, and spam/design testing isn’t available.

Try MailerLite For Free (No Credit is Required)

Basically, MailerLite does simple better than any other tool out there, and if that’s what you’re after then you don’t need to look any further.

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Happy Email Marketing.

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